Luxury Australian natural beauty brand, Minenssey, has appointed one of Australia’s leading beauty journalists and influencers, Sigourney Cantelo, as its Chief Experience Officer.
In her new role, Cantelo will be overseeing the brand’s growing range of natural beauty and skincare essentials. She will consult on new product development from a consumer perspective, ensuring each innovation meets the needs of the discerning global beauty consumer, while applying her expert touch to create content for Minenssey’s channels.
The beauty expert will also be an integral part of the journey as Minenssey expands into a full skincare brand in 2019.
“I’m lucky enough to be working with Minenssey founder Cheryl Ross and the team on the full spectrum of creation,” Cantelo said. “With Chery’s background as a formulator and my perspective as a journalist and a true beauty fan, I think we’ll make a really great team.”
Together, Cantelo, Ross and the Minnsney team aim to see the “A-beauty” category make it to the top shelves of women in Australia and beyond.
