The beautyheaven Trial Teams are a panel of independent beauty product testers who are invited to put the latest industry launches through their paces. The verdict (good or bad) is then shared across the website and beyond. Whenever you see the 'Trial Team test' stamp across products, you can be sure it's a mark of authority.
A recent Trial Team made up of 75 females aged 20-60 years with dehydrated skin, took place with the Olay Whips in three formulations - Regenerist Whip, Total Effects Whip and Luminous Whip.
Here's a snapshot of the results*:
And a further breakdown:
- 91% of members found Olay Whips was faster at absorbing into the skin than other products.
- 97% of members found the scent of Olay Whips light and luxurious.
- 95% of members found the Olay Whips could double as a primer.
- 93% of members found their skin felt more nourished and hydrated after using Olay Whips.
- 93% of members will continue using Olay Whips as part of their skin care routine after this trial.
- 60% of members thought of Olay as a mum's brand before this trial.
- 22% of members still think of Olay as a mum's brand after this trial.
- 93% of members want to be a part of the Olay Whips cult.
*Editor's note - these statistics are approved for use across beauty content in magazines and online.
For more information about the brand and to download hi-res imagery click here.
Image source: @stylelullaby.
