Elizabeth Arden’s signature perfume turns 30

Embodying glamour, elegance and sophistication, Elizabeth Arden’s signature Red Door fragrance has grown to become a visual symbol of the brand’s heritage since it was launched back in 1989. This year, the award-winning perfume is celebrating its very special 30th anniversary.

To mark Red Door’s birthday, Elizabeth Arden has partnered with one of the fashion industry’s most in-demand illustrators, Jeanette Getrost, on an anniversary campaign. The campaign pays homage to the past three decades of the fragrance while looking forward to its future.

The artist’s illustrations (pictured) feature the colour red, the same hue that Elizabeth Arden painted the door of her 5th Avenue salon.

Red Door Eau de Toilette is considered the brand’s classic, elegant signature fragrance. A blend of rich, rare florals, the scent is both sensuous and sophisticated.