Last year BD reported that Biossance was joining forces ambassador, Jonathan Van Ness, to launch The Clean Academy, a cosmetics ingredients educational resource for consumers and industry.
After a successful first season, reaching 100 million people, racking up 22,000 views and 10,000 reviews according to Biossance president, Catherine Gore, the YouTube series is back and this time with support from fellow clean beauty brands.
Farmacy, Ilia, Youth to the People, Follain, Aether, Weleda, Suntegrity and Ursa Major have all partnered with Biossance for the second series of its educational platform, aiming to dive deep into ingredients commonly found in products such as cleansers, moisturisers and sunscreens.
The video series, which is available now, has been informed by Google search data: In 2019, searches for popular skin-care ingredients grew by 27 per cent, reflecting increased interest from consumers for ingredient knowledge.
“We are very excited to usher in the next chapter of content, diving deeper into the often murky waters of ingredients clean beauty,” said Gore. “Together with our partners, The Clean Academy aims to educate and empower consumers, helping them better understand their beauty products so they never have to sacrifice sustainability for efficacy.”
The Clean Academy is the first of several steps Biossance is taking to establish itself as a leader in the clean beauty space. Next month, it's set to launch a skincare ingredient index that will include clinical studies.
In July, Biossance will host an awards gala for brands, celebrities and change-makers it believes are at the forefront of the sustainability movement. It has also established an endowment and will award scholarships to students making a difference in STEM and sustainability.
For more information and to download hi-res images, visit the Biossance listing here.
