Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1413)
Lancôme La Base Pro Hydra Glow (6 mentions)
Elizabeth Arden Vitamin C Ceramide Capsules Radiance Renewal Serum (6 mentions)
Lancôme Click & Glow (5 mentions)
Lancôme Advanced Genifique Hydrogel Melting Mask (5 mentions)
Cetaphil Gentle Skin Cleanser (5 mentions)
Trilogy Hydrating Jelly Mask (4 mentions)
Slip Sleep Mask (4 mentions)
Sisley Velvet Sleeping Mask (4 mentions)
Miss Frankie Nail Polish (4 mentions)
Marc Jacobs Beauty See-Quins Glam Glitter Eyeshadow (4 mentions)
Top 10 makeup products in print and online publications (out of 388)
Lancôme Click & Glow (5 mentions)
Miss Frankie Nail Polish (4 mentions)
Marc Jacobs Beauty See-Quins Glam Glitter Eyeshadow (4 mentions)
Lancôme Teint Miracle (4 mentions)
Lancôme Sourcils Styler (4 mentions)
L'Oreal Paris Paradise Mascara (4 mentions)
Giorgio Armani Luminous Silk Hydrating Primer (4 mentions)
Essie Nail Polish (4 mentions)
Nudestix Nudies Bloom All Over Dewy (3 mentions)
Sisley Phyto-Teint Ultra Eclat Foundation (3 mentions)
Top 10 skincare products in print and online publications (out of 598)
Neutrogena Rapid Wrinkle Repair Retinol Oil (8 mentions)
Lanolips 101 Ointment (5 mentions)
Creme De La Mer (5 mentions)
Clarins SOS Primer (5 mentions)
Bioderma Sensibio H2O Micelle Solution (5 mentions)
Aceology Ice Globe Facial Massager (5 mentions)
Ultra Violette Queen Screen SPF50 (4 mentions)
ModelCo Tan Jelly (4 mentions)
Ella Bache Bon Bon Collection (4 mentions)
The Beauty Chef Collagen Inner Beauty Boost (3 mentions)
Top 10 fragrance products in print and online publications (out of 118)
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait De Parfum (4 mentions)
YSL Libre EDP (3 mentions)
Salvatore Ferragamo Signorina Ribelle EDP (3 mentions)
J Lo Promise EDP (3 mentions)
Chanel Chance Perfume Pencils (3 mentions)
Azzaro Wanted Girl EDP (3 mentions)
Tiffany & Co Love For Her (2 mentions)
Replica Beach Walk Fragrance (2 mentions)
Lanvin A Girl In Capri EDP (2 mentions)
L'Artisan Parfumeur Le Chant (2 mentions)
Top 10 haircare products in print and online publications (out of 214)
Klorane Dry Shampoo With Oat Milk (4 mentions)
Aveda Sun Care Protective Hair Veil (4 mentions)
Olaplex No.7 Bonding Oil (3 mentions)
Eleven Miracle Hair Treatment (3 mentions)
Dyson Airwrap Styler (3 mentions)
Batiste Dry Shampoo & De-Frizz (3 mentions)
Batiste Dry Shampoo (3 mentions)
Sun Bum Revitalizing 3 In 1 Leave In Conditioner (2 mentions)
Sachajuan Ocean Mist Spray (2 mentions)
Sachajuan Hair After The Sun Cream (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
