Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 955)
Olaplex No.7 Bonding Oil (7 mentions)
Lancôme Idole EDP (6 mentions)
Guerlain L'Essentiel Pore Minimiser Shine Control Primer (5 mentions)
Gucci Mascara L'Obscur (5 mentions)
ghd (Good Hair Day) Helios Hair Dryer (5 mentions)
Christian Dior Miss Dior Rose N'Roses EDT (5 mentions)
Christian Dior Lip Glow Oil (5 mentions)
Christian Dior Capture Totale Cell Energy Super Potent Serums (5 mentions)
Sisley Phyto-Blanc Le Concentre Pure Bright Activating Serum (4 mentions)
Sisley Black Rose Eye Contour Fluid (4 mentions)
Top 10 makeup products in print and online publications (out of 307)
Guerlain L'Essentiel Pore Minimiser Shine Control Primer (5 mentions)
Gucci Mascara L'Obscur (5 mentions)
Christian Dior Lip Glow Oil (5 mentions)
Sally Hansen Good. Kind. Pure. (4 mentions)
Nude by Nature Perfecting Concealer (4 mentions)
Hermes Rouge Hermes Lipstick (4 mentions)
Giorgio Armani Luminous Silk Hydrating Primer (4 mentions)
Giorgio Armani Luminous Silk Foundation (4 mentions)
Christian Dior 5 Couleurs Eyeshadow Palette (4 mentions)
Bite Beauty Changemaker Supercharged Micellar Foundation (4 mentions)
Top 10 skincare products in print and online publications (out of 368)
Christian Dior Capture Totale Cell Energy Super Potent Serums (5 mentions)
Sisley Phyto-Blanc Le Concentre Pure Bright Activating Serum (4 mentions)
Sisley Black Rose Eye Contour Fluid (4 mentions)
Lanolips 101 Ointment (4 mentions)
La Mer The Eye Concentrate (4 mentions)
L'Oréal Paris Age Perfect Golden Age Collection (4 mentions)
Jurlique Nutri-Define Supreme Rejuvenating Serum (4 mentions)
Face Halo Original Makeup Remover (4 mentions)
Estée Lauder Perfectionist Pro Rapid Brightening Treatment With Ferment2 + Vitamin C (4 mentions)
Tatcha The Serum Stick (3 mentions)
Top 10 fragrance products in print and online publications (out of 107)
Lancôme Idole EDP (6 mentions)
Christian Dior Miss Dior Rose N'Roses EDT (5 mentions)
Issey Miyake L'eau D'issey EDT (4 mentions)
Tom Ford Rose Prick EDP (3 mentions)
Tom Ford Beau de Jour EDP (3 mentions)
Thierry Mugler Angel Eau Croisiere EDT (3 mentions)
Salvatore Ferragamo Ferragamo EDT (3 mentions)
Le Labo Santal 33 (3 mentions)
Christian Dior Dior Homme EDP (3 mentions)
Calvin Klein CK Everyone EDT (3 mentions)
Top 10 haircare products in print and online publications (out of 173)
Olaplex No.7 Bonding Oil (7 mentions)
ghd (Good Hair Day) Helios Hair Dryer (5 mentions)
Redken Color Extend Brownlights Conditioner (4 mentions)
L'Oréal Paris Elvive Dream Lengths No Haircut Cream (4 mentions)
ELEVEN Repair My Hair Nourishing Shampoo (4 mentions)
ELEVEN Australia Miracle Hair Treatment (4 mentions)
Sachajuan Anti-Pollution Shampoo (3 mentions)
Oribe Serene Scalp Exfoliating Scrub (3 mentions)
Olaplex Hair Perfector No 3 (3 mentions)
KEVIN.MURPHY Maxi.Wash Detox Shampoo (3 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
