Are Media has today announced the acquisition of the very successful Australian e-commerce business, Hard to Find.
Hard to Find is an award-winning, premium product marketplace, celebrating unique and innovative design from the best small creative businesses in Australia and across the world.
Founded in 2008 by former publisher Erica Stewart, the site brings together an expertly sourced global community of product designers and artisans with discerning consumers looking for something different – creating a more personal maker-to-customer shopping experience.
“This acquisition, and the technology it's built on, will create new e-commerce opportunities for our broader business and allow audiences across our brands the opportunity to not only be inspired and informed by the outstanding content we create each day, but to also transact,” Are Media CEO, Jane Huxley, said.
“It's a great fit for the strategic direction of Are Media as we continue building our presence in e-commerce and further connect brands with consumers. I'm delighted that Erica is bringing her wealth of experience to Are Media as GM of Hard to Find. She will report to the Director of Products and Platforms, Ian Harris.”
Stewart added: “With complementary audience demographics, Are Media is the perfect fit for Hard to Find to further strengthen its market presence and reach millions of potential new customers as they connect with brands across Are Media’s broad content portfolio. I look forward to building the next chapter of Hard to Find and working with the team to share our expertise across the business.”
Hard to Find joins a number of Are Media’s established digital brands, including beautyheaven, BEAUTYcrew, Bounty Parenting, and more.
