It seems MECCA’s much-loved customer-led campaign is back and better than ever.
The MECCA Beauty Election empowers beauty aficionados and keen product experimenters alike with a chance to be a part of a defining moment in beauty.
As Australasia’s leading beauty retailer with over 200 of the biggest and best brands in global beauty, MECCA seeks to uncover and celebrate the most loved, most converted, and most wanted. With no shortage of choice, MECCA’s shortlisted bestsellers cover 15 categories and 114 nominees.
From hair heroes to scent-sational fragrances and super serums, the MECCA Beauty Election will take you cross-category to explore the defining products and experiences shaping the future of beauty.
"From today, customers can navigate MECCA’s top-shelf picks of foundation and skin tints, casting their vote for Best Complexion of Lash and Dash to the Best Mascara finalists," said MECCA. "Wherever your passion lies, the shortlisted bestsellers are sure to spark heated debate as we highlight MECCA’s most in demand brands, including NARS, Drunk Elephant, Tatcha, Maison Francis Kurkdjian, Byredo and Too Faced."
To reinvigorate the campaign and in a Beauty Election first, MECCA will unveil the ‘Hall of Fame.’ The Hall of Fame includes the pivotal products taking pride of place on the top of the shelf. Having graduated from nominees, this honourary list of Beauty Election icons paves the way to discover the icons of tomorrow.
The voting journey begins here and closes on May 4 at 11:59pm AEST, with winners announced on May 9 at 6:00am AEST. Plus, all voters will go in the running to win one of three grand prizes, including a selection of the most treasured nominees and winners to the value of over $1,500.
