Who knew beauty and sports could come together so harmoniously. Estee Lauder has announced an exclusive partnership with soccer team Manchester United as its first ever skincare partner.
The English club has a global fan base of 659 million, with 325 million of those from Asia. With its enormous reach, it made sense for the beauty brand, who is hoping to extend its footprint in China and APAC, to team up with the renowned team.
The beauty world isn’t foreign territory for Manchester United, having worked with multinationals such as Unilever and Remington in the past. However, this is the first time the club has partnered up for a skincare product.
The collaboration will help promote Estee Lauder’s Advanced Night Repair, a wildly successful product and the brand’s number one selling serum. The treatment has been reformulated many times, and the latest version, the Advanced Night Repair Synchronized Multi-Recovery Complex is the most powerful version yet.
The campaign, which is set to debut in the coming months, will feature players Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphael Varane.
“The bold vision, creativity, and innovation of our trailblazing founder, Mrs Estée Lauder, continues to inspire us to disrupt and push boundaries. We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estee Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way”, said Justin Boxford, Global Brand President, Estée Lauder.
“As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is an integral part of that process, said Victoria Timpson, CEO of Alliances and Partnerships for Manchester United. “In the same way our athletes prepare the night before a match with regular training rituals, heathy skin also requires a consistent and effective regimen.
“Advanced Night Repair serum provides skin with overnight preparation needed for users to wake up looking refreshed and ready to take on the day. We look forward to working with Estee Lauder in sharing the power of its Advanced Night Repair serum and encouraging our fans to start their skincare journey with us”.
