Balmain has announced the launch of its first beauty creation, a collection of eight all-gender perfumes.
Les Éternels de Balmain is a trailblazing fragrance collection inspired by Pierre Balmain’s Parisian legacy and Olivier Rousteing’s modern influence on fashion, and now beauty.
Fragrance becomes the first beauty chapter of a new book for the brand, to expand globally into new categories in the future.
"Balmain Beauty gives you the freedom to live your truth, free and powerful. Beauty is about being yourself and having the confidence to embrace who you are," said Balmain creative director, Olivier Rousteing.
"Fashion cannot exist without beauty, and beauty cannot exist without fashion. Beauty is part of your silhouette, of who you are, just like the way you dress."
"I want to represent all the beauties of the world and welcome everyone without exceptions."
Les Éternels de Balmain features future-forward elements joined by precious and legendary ingredients. The eight fragrances include:
Carbone drives the quest for identity and freedom to confidently reflect all the facets of who you truly are (maximalist musk / minimalist rose).
Sel d’Ambre’s golden mystery illuminates the path to inner peace and self-realisation (glowing amber / salty ambergris).
Vent Vert reinvents the iconic green fragrance for a new age, respecting nature forever in a timeless journey through past, present, and future (airy vert de mandarine / sensual jasmine).
Rouge radiates addictive love, reminiscent of Los Angeles’ magic hour, when the sky is not even the limit (addictive bouquet / radiant woods).
Ivoire carries Balmain’s New French Style legacy to the world and into the future. It unites all the beauties of the world, no exceptions (intoxicating tubéreuse de nuit / untamed vetiver).
Bronze symbolises rebirth, majestically rising like the phoenix from the ashes (blazing cedarwoods / cooling patchouli).
Ébène is the revival of Pierre Balmain’s 1983 Africa-inspired fragrance, envisioned through the lens of Olivier Rousteing’s discovery of his origins. It ushers in the age of self-discovery and a journey to reveal our universal origin (eternal ebony wood / precious myrrh oil).
Bleu Infini transports to endless skies, infinite seas, and their call to set you free (warm cistus absolute/ salted lichen).
Follow the brand on social media at @BalmainBeauty and visit balmainbeauty.com to learn more.
Image credit: Balmain Beauty
