Maybelline New York has announced that Shay Mitchell, widely known for her role in the hit series Pretty Little Liars, is its newest global ambassador.
With an impressive 36 million followers on Instagram, Mitchell is expected to play a key role in enhancing Maybelline's brand communication strategy, particularly in consumer self-expression.
The 37-year-old actress and entrepreneur will be featured in her first campaign for the L'Oréal-owned beauty brand this autumn, for two new launches.
"We believe in the power of expressing your authentic self," said at Maybelline New York global brand president, Trisha Ayyagari.
"Shay Mitchell embodies this value with a unique balance of strength and fun."
Mitchell, who gained fame through her portrayal of Emily Fields in Pretty Little Liars, has previously been the face of Bioré Skincare, Buxom, and Cacharel Parfums.
She expressed her excitement about joining Maybelline, stating, "As a brand that has always valued self-expression and individuality, it is an honour to be a part of their story."
Shay Mitchell joins a list of Maybelline ambassadors, which includes DJ, Peggy Gou and model, Josephine Skriver.
View the Maybelline New York product range and download hi-res imagery for editorial inclusions, here.
Image credit: Instagram
