NET-A-PORTER is closing its in-house beauty business, as confirmed by WWD.
Instead, the luxury retailer now has plans to introduce an affiliate beauty selling model in early 2025.
With this change, NET-A-PORTER will maintain a beauty shopping vertical on its website, however will no longer manage a beauty inventory of its own. Shoppers will be directed to brands’ direct-to-consumer channels to complete purchases, explained WWD.
As part of the restructuring, the company is planning to trim its beauty brand portfolio even further, after already cutting down its assortment in February.
"NET-A-PORTER is launching a new affiliate program for some of the world’s top beauty brands," the company said via an email statement sent to WWD.
"Starting next year, customers will be directed to partners’ e-commerce channels to complete their purchases."
"This new program will leverage NET-A-PORTER’s award-winning editorial platform, Porter and community to drive high quality traffic to our partners’ channels."
The company did not confirm which brands will participate in the upcoming affiliate model, though its present beauty assortment spans skin care, make-up and fragrance brands including, Le Labo, La Mer, Hourglass Cosmetics, Diptyque, Sisley Paris, Augustinus Bader, Oribe, Westman Atelier and GUCCI Beauty.
NET-A-PORTER first added beauty to its offering in 2013, and over the years has been a stockist of a wide range of luxury brands, even becoming the first retailer to carry Charlotte Tilbury’s make-up line. It also launched Ilia Beauty and Glossier long before their respective forays into Sephora.
The platform will continue to publish beauty commerce content via its editorial arm, Porter.
Image credit: NET-A-PORTER
