Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and August was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for August.
Top five news stories:
1. The latest beauty launches you need to know: August
2. Australia's favourite magazines revealed
3. Dyson announces its first-ever hair care range
4. Blake Lively officially announces beauty brand
5. The Australian Women’s Weekly announces inaugural Health Summit
Top branded search terms by media:
1. Estée Lauder
2. Maybelline New York
3. Ultra Violette
4. Ella Baché
5. L'Oréal Paris
6. Dyson
7. Wella Professionals
8. Clarins
9. Glasshouse Fragrances
10. Palmer's
Top non-branded search terms by media:
1. Brand contact
2. Eyeshadow
3. Face bronzer
4. Shampoo
5. Fragrance
6. Scalp scrub
7. Powder blush
8. Yoga
9. Brush
10. Event
*SOURCE: GOOGLE ANALYTICS AUGUST 1 - 31, 2024
Header image credit: Getty Images
