Adore Beauty has announced the launch of Adore Beauty Pro, designed exclusively for makeup artists and makeup artistry students.
With the Adore Beauty Pro Program, makeup artists and students can now access a 30% discount on select products, making it easier to fit out their professional kits.
To mark the launch, Adore Beauty has partnered exclusively with professionally renowned makeup brand, MAKE UP FOR EVER.
This initiative reflects Adore Beauty’s ongoing commitment to supporting both its customers and the broader beauty community.
"Restocking your kit can be a really expensive exercise, especially when you want to be able to cater to everyone and offer the best service possible no matter what skin type, tone or colourful eye makeup request coming from your client," said Adore Beauty content manager and professional makeup artist, Megan Miloshis.
"Pro programs are a goldmine for makeup artists. They offer access to top-tier professional products and tools, and they’re crucial to helping artists refine their skills and stay at the forefront of the beauty industry."
As makeup comprises a "healthy proportion" of Adore Beauty’s 300+ brand portfolio, head of retail marketing, Gerard Richardson, said the online beauty retailer has a responsibility connecting these brand partners with the audience, as reported by Mumbrella.
"AB Pro not only demonstrates our commitment to the broader beauty community but also underscores the quality of our cosmetics range," said Richardson.
"We’re looking forward to engaging with and broadening our network of professional makeup artists on the back of this launch."
Applicants must be either a working makeup artist or makeup artistry student to be eligible. For full details see adorebeauty.com.au/pro.
Image credit: facebook.com/makeupforeversg
