MECCA is excited to announce that its latest flagship, MECCA Bourke Street, will open in early 2025 and recruitment for 300 new roles has commenced.
More than 27 years in the making, the three-story, 4,000 sqm beauty wonderland will be one of the world’s largest beauty destinations – stocking over 200 brands and more than 80 services and experiences.
MECCA’s Melbourne flagship will be three times larger than its Sydney counterpart, seven times the size of the business’ second biggest store at Melbourne Centre, and more than 60 times the size of MECCA’s very first store on Toorak Road in Melbourne.
The store will showcase the best of MECCA including a sprawling Perfumeria where customers can discover the wonderful world of MECCA’s global curation of fragrances designed to engage all the senses.
It will also feature an extensive skincare range underpinned by high-tech services and treatments to address all skin concerns, regardless of age or stage.
Alongside the classics, MECCA will also introduce new concepts including:
- MECCA Apothecary is the first physical destination servicing customers’ holistic beauty needs. It has over 15 new wellness brands and new services offering support for skin restoration and repair, gut health, and changing beauty needs through the cycles of life.
- MECCA Atelier, a one-stop-salon where customers can have their makeup, hair and nails done all in one sitting for the ultimate pampering session.
- MECCAversity Auditorium, an education space that will bring customers, team members and the community together to participate in large-scale masterclasses, beauty school courses and M-POWER events.
As a business founded and operating in Melbourne, MECCA understands the important role the heritage 299 Bourke Street site plays within the Melbourne cityscape and can’t wait to bring MECCA’s exclusive product offering, innovative and first-of-its-kind experiences, and exceptional service to the heart of the CBD.
Stay tuned for more information about the opening, including the official date and all the new brands, partners, and experiences coming to MECCA Bourke Street.
Image credit: Supplied/MECCA
