Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and December was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for December.
Top five news stories:
1. MECCA's most shopped products of the year
2. ELLE Australia welcomes new senior fashion and beauty writer
3. Jessica Durrington farewells Sunday Riley
4. Trends report: Industry experts share predictions for 2025
5. The latest beauty launches you need to know this month
Top branded search terms by media:
1. Swisse
2. Clarins
3. Hourglass
4. Scott Cornwall
5. COVERGIRL
6. Dr. LeWinn's
7. Essano
8. L’Oréal Paris
9. Palmer’s
10. Estée Lauder
Top non-branded search terms by media:
1. Blush
2. Face mist
3. Watermelon
4. Eye pencil
5. Mascara
6. Men’s Hair
7. Moisturiser
8. Christmas
9. Serum
10. Lip to cheek
*SOURCE: GOOGLE ANALYTICS DECEMBER 1 - 31, 2024
Header image credit: Getty
