Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month sees new trends arise for searched keywords, and January was no different.
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report* for January.
Top five news stories:
1. Are Media appoints WHO magazine editor
2. The most tagged PR agencies on Instagram stories
3. New editor of ELLE Australia named
4. ghd names new Australian PR representation
5. HELLO! announces Australian launch
Top branded search terms by media:
1. Natio
2. YSL
3. Estée Lauder
4. Hourglass
5. CIRCA
6. Clarins
7. Glasshouse Fragrances
8. SIMKA
9. Sunday Riley
10. Remington
Top non-branded search terms by media:
1. Event
2. Blush
3. Face mist
4. Watermelon
5. Brand contact
6. Eye pencil
7. Mascara
8. Men’s hair
9. Set
10. Serum
SOURCE: GOOGLE ANALYTICS JANUARY 1 - 31, 2025.
Header image credit: Getty
