Cult SPF brand, Ultra Violette is excited to announce its long-awaited launch into the US, with its first retail partner, Sephora.
Expanding into the US means Ultra Violette is now in 30 international markets, a huge win for the homegrown Aussie brand.
On Wednesday, March 12th, 2025, Ultra Violette will be available for purchase via Sephora.com and on March 27th it will launch into 592 Sephora stores across the country.
Image: Ultra Violette co-founders, Bec Jefferd and Ava Matthews
"Launching into the US is the most significant brand moment for us since we first introduced Ultra Violette to the world from my kitchen bench in Melbourne six years ago," said co-founder, Ava Matthews.
"The enthusiasm from US consumers has been emphatic from day one, whether via social DMs, website enquiries, or discovering us in one of our 29 other markets, they were crying out for a well-formulated sunscreen they could wear every day along with their other skincare and makeup products."
The US range includes six products, one new product, Vibrant Screen™, an exclusive to the US for launch, the globally adored Supreme Screen, two mineral formulations Velvet Screen (Lean Screen) and Future Screen (Future Fluid) and Sheen Screen lip balm in two shades.
"This is a hugely transformational moment for the business," added co-founder, Bec Jefferd.
"Due to varying global regulations around sunscreen, we weren’t sure if or when the day would come. We are so thankful to the Sephora US team who have been hugely supportive and so hands on in helping to navigate the complexities of launching into the world’s largest beauty market."
You can shop Ultra Violette via Sephora and Adore Beauty in Australia.
Image credit: Supplied
