For over 70 years, Ella Baché has been at the forefront of Australian skincare, evolving alongside the changing faces of the nation.
In 2025, the brand is reaffirming its commitment to A-Beauty with a bold new direction in its 'In My Own Skin' campaign – championing local manufacturing, skin diversity, and next-generation innovation that speaks to every unique skin condition.
The campaign features pro-age model and grandmother, Abigail O’Neill as well as exciting new talent, Jasmine Gee and Ploy – together embodying the unapologetic spirit of Ella Baché.
With this focus, the brand encourages individuals to take charge of their skin’s health, empowering them to look and feel their best at every stage of life.
At the heart of the next evolution, Ella Bache has also announced a newly expanded, state-of-the-art, multi-million dollar Manufacturing Product and Distribution Centre, designed to drive increased innovation product development.
This commitment ensures the highest quality formulations, crafted in Australia, using locally sourced ingredients to continue offering cutting-edge skincare and treatments targeted to the Australian climate.
"We believe in the power of Australian-grown ingredients, innovation and local manufacturing," said Ella Baché CEO, Pippa Hallas.
"By staying true to our heritage and Madame Baché’s commitment, we ensure the highest quality in every product. We’re excited to be part of the growing A-beauty movement and to continue creating solutions that meet the needs of all Australians."
The brand’s supply chain fosters a local approach – with customers loving Ella Baché is because of its fast and convenient deliveries, as the products are made locally and warehoused from sourcing local ingredients from Byron Bay to manufacturing in-house.
"Ella Baché is the largest privately owned beauty business in Australia of its scale, with over 150 salons franchised nationally, and with counters at David Jones and online partnerships with Adore Beauty and The Iconic", adds Hallas.
"Our growth has always been driven by our focus on innovation and product excellence, ensuring we meet the evolving needs of Australian skin."
While reformulations of established products will occur regularly throughout the year, the brand is set to introduce the new Multi-Acid Regen Peel in May, with both an at-home active product and salon treatment sales available.
Beyond product innovation, Ella Baché is committed to growing Australian beauty with an educational institution at its core.
This year’s launch of the Dual Diploma of Business and Beauty from Ella Baché College continues to equip graduates with the technical expertise, business acumen and confidence necessary to adapt as business and the beauty industry evolve.
You can find the Ella Baché product range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied
