Australian beauty brand, esmi Skin Minerals is excited to announce its launch into Adore Beauty, with consumers able to purchase from the online beauty retail giant from March 25th, 2025.
Founded in 2016 by Gold Coast entrepreneur, Evette Hess McEwan with the goal of creating skin barrier-friendly, microbiome-first skincare, esmi now offers an extensive range of 27 skincare SKUs, along with a full makeup collection.
"We are so thrilled to finally be stocked on Adore Beauty. We have a wonderful loyal customer base, but this new partnership with Adore will allow us to reach a wider demographic and solidify ourselves in the Australian market as a key player in the beauty industry," said McEwan.
"Adore Beauty has a large, loyal following of existing beauty customers and we cannot wait for them to experience our amazing products."
The arrival of esmi into Adore Beauty marks the brand’s biggest retailer launch since announcing its partnership with Sephora in 2020.
"We want to bring our customers the best in clean, results-driven skincare, and ranging esmi on Adore Beauty meets that demand while offering our loyal shoppers a trusted, innovative brand in the ever-evolving beauty market," shared Adore Beauty skincare and wellness category manager, Stephanie Hiller.
You can shop esmi Skin Minerals via Adore Beauty, here.
You can also find the esmi Skin Minerals product range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied/esmi Skin Minerals
