The rumours are swirling, and it looks like Hailey Bieber is looking at potentially selling her beauty brand, Rhode.
The business, founded by the model in 2022, has been valued at USD$1 billion, with sales understood to be around USD$200 million.
Bieber has hired two US banking firms, J.P. Morgan and Moelis to assist her in finding potential deal options, sources told WWD.
Rhode was recently named as one of 2024’s top rising stars in beauty, according to a report by Cosmetify.
The beauty comparison site’s annual index analysed search data and highlighted a surge in consumer interest driven by viral products, innovative marketing strategies.
Rhode took second place with a 232 per cent increase, followed by Summer Fridays, which experienced a 173 per cent surge.
Rhode is still unavailable to purchase in Australia.
Only time will tell if the sale is explored further, and BD will keep you up to date!
Image credit: Rhode
