Beauty can be a temporary thing, but there’s a slew of treatments on the market that prove it doesn’t have to be. Semi-permanent salon offerings are helping to solve the beauty crises of women around the world - whether it be hair removal, frizz-banishing or skin-illuminating. BD has uncovered ten brands taking care of business in this sector:
Banish frizz with bhave, a haircare brand renowned for its curl-smoothing service the bhave Smoothe Therapy. The treatment incorporates keratin, argan oil, collagen and silk amino acids to soften existing curls and smooth waves - a particular feat with the rising humidity of summertime around the corner. The brand also creates a range of aftercare products that help maintain (and extend) the keratin treatment, which should last up to four months.
Tired skin receives a new lease on life with Fraxel® - the original fractional resurfacing laser treatment introduced to the market. The treatment stimulates the natural healing response of the skin by resurfacing thousands of tiny treatment zones. In turn the treatment enhances cellular turnover, replacing tired, damaged cells with a baby-smooth complexion.
A skincare double-whammy treatment, Clear + Brilliant works through both prevention and maintenance of the complexion. The laser aesthetic treatment targets early signs of ageing through skin texture and elasticity, as well as long-term collagen remodelling. It can also be a way to extend previous alternative treatments (such as Fraxel) that have been undertaken.
Collagen renewal is at the heart of the Thermage procedure - the 2002 development is specifically crafted to tighten existing collagen, as well as stimulate new natural collagen growth in the body. Results from a session are immediate and are able to improve within the next six months.
Formed in the mid 1990s, Hypoxi is a favourite of those looking to burn body fat in stubborn areas. The treatment was formed by esteemed Austrian sport scientist Dr. Norbert Egger who trialled a vacuum technology to help facilitate his patients’ rehabilitation. What he discovered instead is that the vacuum technology partnered with gentle exercise provided patients with weight loss in areas that previously wouldn’t shift - largely hips, stomach, buttocks and thighs.
This range utilises a patented Multiwave™ LED light therapy to energise cells in the body, stimulating natural processes to build new proteins as well as regenerate skin cells. What does this mean? Well LightStim can be used to slow down the signs of ageing, but it is also an effective method of relieving the body of pain and inflammation, such as arthritis, muscle and joint pain.
Philips is a veritable tools powerhouse, creating everything from blenders to hair straighteners. But amongst its lengthy list of beauty products are a handful of semi-permanent treatments targeting the whitening of teeth. The Philips Zoom QuickPro and its cousin WhiteSpeed are both in-salon offerings that bleach your chompers between four and eight shades at a time.
Non-surgical fat-targeting is available with Liposonix. The technology focuses high-intensity ultrasound energy below the skin’s surface to target (and destroy) certain fat cells. Over time the body naturally removes the targeted tissue, typically within eight to 12 weeks of the initial treatment.
A favourite of dermatologists and plastic surgeons, Omnilux is a light therapy treatment that targets all manners of skin conditions. The 20-minute treatment can be used to assist in problems ranging from acne reduction, skin rejuvenation, wound healing, skin brightening, as well as for joint pain relief.
Non-surgical enhancement is the brand mantra behind freezeframe. The range of skincare and bodycare products provide clinical strength treatments at-home, promising professional results. Amongst the freezeframe’s growing line of products includes those that target butt-lifting, cellulite reduction, wrinkle-removal, lash extensions and fat-burning.
