For the first time in twenty years someone other than Laura Mercier was permitted to create the looks for an upcoming campaign.
Stepping up to the plate was Mario Dedivanovic - Kim Kardashian’s personal makeup artist - who has just become the latest member of the Laura Mercier Makeup Artist Collective.
Dedinovic is arguably the most notable member of the group, boasting 3.4 million Instagram followers and creating looks for the Kardashians under the handle @makeupbymario.
Working on the first “Mercier Muse” for the campaign, Suki Waterhouse, the makeup giant is hoping that Dedinovic will bring new followers to the brand. Laura Mercier general manager Alexandra Papazian said of the partnership “He’s [Dedivanovic] bringing a lot of excitement to the world of makeup artistry, and that’s not just through social media. It’s a very powerful tool… his social media following is impressive and an interesting platform for the brand.”
