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ghd ambassador Jessica Mauboy is the new face of the brand’s revolutionary hot air styler, ghd Duet Style. Jess, who officially joined the ghd family earlier this year, will now use her powerful and influential voice to promote the award-winning duet style, which has achieved phenomenal success internationally since its launch in February.

A global first, the 2-in-1 styler* transforms hair from wet to styled with no heat damage**, all thanks to the revolutionary breakthrough technology that combines hot air and low temperature heated styling plates to achieve perfect ghd styling results with unprecedented softness for up to 48 hours *** and 2x more shine ****.

Already a lifelong fan of ghd, Jess joins the legions of cult fans who turned the tool into a viral sensation on social media at launch.

“The duet style is honestly a lifesaver, and I can’t believe there was nothing on the market like this before. When I’m on tour I often style my own hair. With the ghd duet style I find it quick and easy to achieve a salon quality finish myself, with the confidence that it’s not doing any heat damage to my hair,” said Jess.

“I don’t have to wait for my hair to dry, I can just go straight in with the duet to dry and style my hair at the same time and then use the shine shot mode to perfect my look - whether it’s glassy straight or adding a soft wave - I love that multiple looks can be achieved with one tool. If you haven’t already tried this amazing styler, you’re missing out!”

To celebrate the extension of the brand’s partnership with Jess, she will star in a brand new creative campaign showcasing the duet style’s incredible power, set to the soundtrack of her hit single Right Here Right Now. The futuristic and tech-inspired shoot brings to life Jess’s signature playful personality, as her hair is transformed from wet and wavy to glossy and sleek using ghd duet style, styled behind the scenes by ghd creative artist Joey Scandizzo. The world’s leading hair tool brand is thrilled to extend its partnership with the beloved Australian singer, songwriter, and actress.

“Jessica Mauboy is the ultimate ghd woman. A powerhouse of talent and fierce champion for women, yet unwaveringly relatable and authentic - she is the embodiment of everything ghd stands for. We love having Jess as part of our ghd family and are so excited to announce her as the face of our game changing duet style,” says Karen Cox, ghd’s Head of Marketing ANZ.

*no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair, **that combines hot air and heated styling plates, ***consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China), ****vs naturally dried hair, dependent on consumer use, *****measured in drying mode vs ghd hair dryer with a brush, depending on consumer use.

Selena Gomez’s brand Rare Beauty was founded in 2019 before its launch in 2020.  Since then it has continued to flourish. The star product from the range is the viral Soft Pinch Liquid Blush. According to Bloomberg, last year the company sold around $US70 million worth of blush alone.

The brand is now on track to triple its sales from last year. 

Rare Beauty has also pledged to dedicate one per cent of sales to its in-house fund related to mental health support, having raised at least $US5 million so far, per the company's 2022 social impact report.

Additionally Rare Beauty is the fastest growing celebrity beauty brand on social media. The company has over 400,000 TikTok followers and more than 600,000 Instagram followers.

Rare Beauty has been praised for their moderately priced products that don't compromise on quality. The brand has continued to roll out new products including a new gel eye liner.

Rare Beauty is exclusively sold at Sephora alongside other popular products such as the Liquid Touch Brightening Concealer and Lip Souffle Matte Lip Cream.

In just 15 years, Skinstitut has revolutionised the skincare industry, delivering clinic-quality products that produce remarkable results. 

From 8 retail SKUs and 4 professional items in 2008, they now boast a diverse range of 38 SKUs, including 7 dermatologist-endorsed expert products. Recently, Skinstitut unveiled three new dermatologist-endorsed serums, demonstrating their commitment to addressing diverse skincare concerns.

Skinstitut's global reach is vast, with a presence in six locations, including Australia, New Zealand, Singapore, the United Kingdom, Canada, and the United States. Their products grace the shelves of over 600 clinics and independent stockists worldwide, amassing a dedicated customer base of 1.2 million.

Their commitment to education, professional treatments, and top-notch products has earned them a remarkable 4.8 average star rating across all products on their website, cementing their position as a skincare powerhouse.

ghd is proud to announce that the new duet style 2-in-1 hot air styler has won Canstar Blue’s 2023 Innovation Excellence Awards, taking out a 5 Star award in the Personal Appliances category. Canstar Blue is one of Australia’s best-known and respected comparison websites.

For the past 11 years, they have been helping Aussies make better-informed decisions on purchasing over 300 different goods and services. The winners of the 2023 Innovation Excellence Awards were determined through a process involving the submission and assessment of product or service innovations that were introduced to the market within the past year.

Canstar's Research Team evaluated each submission and nomination based on the product's distinctiveness and uniqueness, its potential to disrupt the market, and its ability to impress the judges with a "WOW" factor.

Other factors that were considered include, the product’s affordability and ease of use, as well as how it will enhance and impact consumers' daily lives. A global first, ghd’s 2-in-1 duet style transforms hair from wet to styled with no heat damage*, all thanks to the revolutionary breakthrough technology that combines hot air and low temperature heated styling plates to achieve unprecedented softness for up to 48 hours *** and 2x more shine ****.

The scientists and engineers at ghd have taken 21 years of heated styling and drying expertise and combined the science of convection and conduction, to create duet style’s breakthrough AIRFUSION technology. AIRFUSION technology brings together the power of air flow and the performance of actively heated styling plates to deliver a sleek, smooth and glossy style.

Featuring a unique ghd styling chamber which combines state-of-the-art internal airflow aerodynamics with 4 smart low-temperature plates. ghd duet style efficiently dries and styles hair simultaneously, with faster styling and superior hair results. ghd recognised that consumers find drying their hair inconvenient and want a quicker solution and to address these needs, ghd spent nearly a decade researching and testing with thousands of consumers to create a 2-in-1 hot air styler that simplifies the hair styling routine – duet style.

Joey Scandizzo, ghd Creative Artist said, “The new ghd duet style has been a game-changer since its launch; it's been decades since I've witnessed such groundbreaking hair tech innovation. It has completely transformed the way we approach hair styling, both at home and in-salon.”

Recognising ghd’s innovation in the appliances sector, Canstar has announced ghd as the winner for their 2023 Innovation Excellence Awards. Karen Cox, ghd’s Head of Marketing ANZ said, “For over 20 years, ghd has been dedicated to developing pioneering hair styling technologies that cater to changing consumer and professional stylist needs. The new ghd duet style is transforming the way that women style their hair, simplifying their hair routines to deliver superior results – with no heat damage. We are delighted that the breakthrough technology of duet style has been recognised with the Canstar Innovation Excellence Award.”

Christine Seib, editor-in-chief at Canstar Blue said, “The ghd Duet Style 2-in-1 hair styler is a real time-saver that produces salon-style results through a one-of-a-kind combination of hot air and low-temperature plates to dry and style wet hair without hair damage, plus Shine Shot mode for styling dry hair. ghd's bespoke acoustic system, designed to reduce noise for a more pleasant styling experience, is an extra benefit. Canstar Blue's Innovation Excellence judging panel was impressed by the way ghd had innovated to meet today's consumer expectations of convenience and effectiveness, and that the Duet Style could be used on a wide range of hair types, so catering to a larger number of consumers. The panel also recognised the energy efficiency the Duet Style offered over a regular ghd hair dryer, which is a growing consideration in the current energy conscious environment. Commendations to ghd for cementing its reputation as a leader in the competitive space that is hair styling tools.”

The ghd duet style is available to purchase at ghdhair.com/au and retails for AU $595.

*no thermal hair damage detected after 100 cycles of 4 passes in wet to style mode vs naturally dried hair

**that combines hot air and heated styling plates

***consumer testing, 142 women, June 2021 (ROW), 109 women, Oct 2021 (China)

****vs naturally dried hair, dependent on consumer use

*****measured in drying mode vs ghd hair dryer with a brush, depending on consumer use