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All Weleda products are now climate neutral certified
Weleda has taken another big step on the path to climate neutrality: all products of the Weleda Group are now climate neutral certified. With this achievement, the company enables its customers to contribute to climate protection and the 1.5 °C target of the Paris Climate Agreement.
Weleda has been working for many years to improve the energy efficiency of its buildings, production processes and vehicle fleet while at the same time increasing the share of renewable energies the company uses. Weleda already offset and reduced the company-related emissions at the Scope 1 and 2 levels of the Greenhouse Gas Protocol (GHGP) throughout the Group in 2021. They pertain to all direct emissions caused by Weleda itself, such as through heating or production processes. They also include indirect emissions outside the company, such as electricity production.
With its product-related climate footprint, Weleda took another big step in October 2022. By reducing and offsetting all product-related emissions, for example, in packaging, raw materials and goods transport, all Weleda Group products are now climate-neutral. Weleda follows the cradle-to- gate approach, addressing all emissions that occur from the extraction of raw materials to their arrival at retailers. The company was certified for its efforts according to the TÜV Nord standard for verifying greenhouse gas declarations and climate neutrality (TN-CC 020).
Weleda products are available in over 50 countries worldwide and shape the market for certified natural skincare and anthroposophic medicines. For all products of the Weleda Group combined, the company must reduce or offset about 50,000 metric tonnes of CO2 equivalent annually. In addition, Weleda will continue to reduce its CO2 emissions in the future. “We attach great importance to making climate protection concrete and comprehensible for our customers,” says Dr. Stefan Siemer, Head of Corporate Sustainability at Weleda. Customers can help protect the climate when they purchase Weleda products such as shower gels, lotions and facial care, as well as all Weleda medicines.
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Goldwell announces the 2023 colour of the year
Following the release of the wildly popular 2022 Goldwell Colour of the Year, Bubblegum, Goldwell has, once again, collaborated with global trend agencies and colour trend experts to proudly introduce the 2023 Colour of the Year: Cherry Pop. The dynamic, digital-ready, fiery red shade embodies passion, seduction and excitement. The deep, rich warm red is both fiery and flirty and is scandalised with a cool pink shock to create a tantalising vibrant cherry tone.
“The vibrancy of Cherry Pop creates a visual vibration that ignites and excites the senses,” says Jane Boddy, Global Colour Expert. “No colour can compete with red for its powerful mood enhancing qualities. The primal strength of Cherry Pop is grounding and reinforces our connection to humanity. The colour simultaneously emanates a transcendental power that lures us to a fantastical world.”
For an intense and show-stopping hue, Cherry Pop is vibrant on pre-lightened or lightest blonde tones, and gives a rich, warm cherry tone to dark blondes and brunettes. A dynamic, flirty and daring shade, Cherry Pop allows for a true exploration of colour.
“The potential to create fun, glamour and fantasy in both digital and physical spaces is essential to 2023. The dynamism of Cherry Pop encourages play with proportions and tactile experimentation that stretches the imagination and encourages creativity like never before,” said Boddy.
“I was truly honoured to create Cherry Pop as Goldwell's Colour of the Year 2023. Reds have always been synonymous with Goldwell and this particular shade is full of exciting possibilities in hair colour. Long associated with prosperity and good fortune, this perfect red shade arrives just in time to celebrate Goldwell’s 75th Anniversary”, says Angelo Seminara, Goldwell Global Ambassador."
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CurrentBody launches LED hair regrowth device
CurrentBody continues to lead the way in at-home beauty tech with the launch of the new LED Hair Regrowth device, the first in the market to treat the whole scalp with clinically proven technology.
The ultimate hair regrowth device for both men and women and for any hair type, is clinically proven to grow more hair than other chemical hair loss products. The device uses medical grade light to revitalize the hair follicles to suspend hair loss and stimulate natural hair regrowth.
Thinning hair and hair loss affects more than 50% of the population and is primarily a genetically driven condition called Androgenetic Alopecia and the secondary cause is inflammation. The device uses three LED wavelengths to increase energy at a cellular level to power hair cells, through creating more Adenosine Triphosphate (ATP). More ATP creates fuel to power hair cells to renew, which in turn stimulates hair growth.
The device harnesses the power of Red light (LED) which helps to stimulate the production of natural molecules that relax the blood vessels and increase circulation which floods the follicles with nutrients and oxygen. It targets factors known to be associated with androgenetic alopecia such as reduced blood flow and inflammation.
LED light also assists in inhibiting the production of the enzyme that converts testosterone into dihydrotestosterone (DHT) which causes thinning and hair loss. In return, this reduces the risk of follicle damage from DHT which typically limits the follicle’s access to nutrients, weaking the hair and leading to hair loss. The device also increases the production of natural chemicals in the body that reduces inflammation, reducing the risk of damage to the follicles.
Each treatment takes only 10 minutes and should be used daily for 16 weeks for visible results, where you can enjoy fuller, healthier and thicker looking hair. The device is available in two sizes and comes with built in headphones and can connect to your mobile via Bluetooth so you can sit back and relax during your treatment. It is only effective on clean and dry hair as any dirt or product residue can block the light and reduce the effectiveness.
CurrentBody is the world leader in at-home beauty tech and offers a range of award-winning LED devices. Used and loved by celebrities and professionals alike.
RRP $1,159
Available exclusively from www.currentbody.com.au
ghd takes home major award for its breast cancer campaign
A ghd campaign raising millions for breast cancer research while urging women to "take control now" by regularly checking their breasts has been recognised by the national peak body for Australian health and medical research, winning the Advocacy Award 2022.
With a consumer base heavily skewed towards younger women who may not be aware of their susceptibility to breast cancer, ghd created a bespoke campaign empowering them to be “breast aware” and to take action now with regular self-checks.
Recognising their long-term commitment and the resulting impact, Research Australia has announced ghd as the winner of the Advocacy category of its National Health and Medical Research Awards.
The Advocacy Award recognises exceptional contributions by an individual or team who has supported Australian communities by championing and raising awareness about the importance of health and medical research. Now in its 18th year of support, ghd has raised more than $4.5M for the National Breast Cancer Foundation in Australia, and over US$22M for breast cancer charities globally.
In the same way that they seek to embed their important message among their target audience, ghd have embellished the ‘Take Control Now’ message on their hair care tools as a reminder to regularly self check, with $20 from every Pink purchase donated to cancer research.
Ludovic Dellazzeri, ghd’s Managing Director Australia and New Zealand said, “We're absolutely thrilled and honoured to accept this unique recognition from Research Australia for our support towards funding breast cancer research.
“We have long strived to empower women to be breast aware and take action with regular self-checks for early detection, to achieve the objective of a zero-death toll from Breast Cancer. This award is a reminder of the magnitude of our campaign’s impact and a catalyst for momentum in achieving this goal in the years to come.
“We are very proud to have received this amazing public recognition in the research arena, particularly considering no other commercial organisation has been granted this accolade since the award's inception 19 years ago!”
NBCF CEO Associate Professor Cleola Anderiesz said that “ghd has been a valuable partner of the National Breast Cancer Foundation (NBCF) for the past 18 years.
“In that time, they have raised $4.5 million. Their Take Control Now campaign helps raise awareness of breast cancer in young women whilst raising vital funds for breast cancer research. We were extremely proud to nominate ghd for the 2022 Research Australia Advocacy Award.
“Through their annual pink campaigns, ghd drives awareness of breast cancer and supports the National Breast Cancer Foundation to fund world-class breast cancer research that will help ultimately save lives. This valued and enduring partnership is a testament to our shared commitment to reaching zero deaths from breast cancer.”
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Introducing an Australian first in skincare
In an Australian first, a Tasmanian farm has launched a home compostable, luxury sheep milk skincare range.
Introducing, Ewe Care – a range of day and night creams that are designed to nourish the skin, combat acne, reduce fine lines and wrinkles, restore moisture and soothe atopic skin conditions.
The brand harvests the untapped beauty benefits of Awassi sheep milk – an ingredient naturally rich in vitamins A, B, C, D and E, and a host of minerals, proteins, essential fatty acids and exfoliating AHAs.
Housed in refillable and handcrafted ceramic vessels, the creams also combine a number of botanicals exclusive to the Tasmanian region, including Cape Grim Water, Fucoidan Kelp Extract, Coastal Tea Tree Oil and Tasmanian Mountain Pepperberry.
You can find the Ewe Care range, here.
For media enquiries, please reach out to Scott Broome at: scott@blacksixteen.com.au.
New research reveals what a modern day gentleman is
New consumer research commissioned by market leading men’s grooming brand CREMO has investigated the nation's beliefs and interpretation of what a modern day gentleman is.
The findings revealed 9 in 10 (94%) Aussies believe the definition of a gentleman has evolved – with over half of Australians (52.2%) agreeing that changing gender roles is the number one reason for the shift.
Australians have had their say, with the research uncovering that only 3% believe all Aussie men shape up to be a gentleman. The study also goes on to detail the redefined face of the modern-day gent.
The research found the top qualities required for a man to achieve the higher status in 2022 were respect (75%) and honesty (69%). Surprisingly these were deemed to be more important than traditional qualities such as hard working (54.4%) and chivalrous (34.8%).
According to the thousands of Australians surveyed, 63% also agree that a modern gentleman should regularly dedicate time to grooming their hair, face and beard.
To sum it up, below are some key findings.
You can find the CREMO range here.
For media enquiries, please reach out to Stephanie Alcevski and Katie Sverchek at We Are Different PR: STEPHANIE.A@WEAREDIFFERENTPR.COM.AU and KATIE.S@WEAREDIFFERENTPR.COM.AU.
Naked Sundays launches new range to 80K waitlist
Naked Sundays has launched its highly anticipated new range, to a whopping waitlist of 80,000 people.
The Naked Sundays SPF50 Glow Balms is a world-first innovation to help you layer and top up SPF all day long, and on-the-go.
The 100% mineral SPF formulation is suitable for lips, cheeks and eyes, and is fragrance-free, vegan and cruelty-free, and Australian made.
"Traditional sunscreens are not allowed to be applied near the eye area, so I really want to create something that would be natural and sheer enough to be able to go near the eye area," shared Naked Sundays founder, Samantha Brett.
"The Glow Balms can be used as an eye shadow base to add sun protection, or can be applied over the top of makeup too as they are extremely sheer."
"Our community (which comprises of over half a million people) are very savvy when it comes to SPF so we really wanted to create something innovative and easy to use, that would work well with their makeup or for no makeup, makeup days," she said.
Glow Balms are available in three shades: Espresso Martini (contour cheeks and enhance eyes), Rose (rosy tint for cheeks and lips), and Champagne (shimmering highlighter for cheeks and eyes).
For media enquiries, imagery or commentary, reach out to Jessy Marshall at Hive HQ: jessy@publicityhive.com.
Ciate London's positive sustainability changes
Ciaté London is excited to announce it has partnered with leading climate action and environmental organisation, Ecologi.
B Corp certified, Ecologi is a market leader having funded the planting of over 25 million trees and offset nearly 950,000 tonnes of CO2e globally
This fantastic partnership will ensure Ciaté is now a certified Climate Positive Workforce status by compensating the entire carbon footprint of every member of the workforce, which includes home living, personal travel and food.
As well as helping to fund climate projects such as the Wind Power Project in Thailand, Ciaté has already reduced 90 tonnes of CO2e – which is the equivalent of 69 long haul flights and planted over 1,200 trees and counting.
The partnership also extends to Brand Agency Ldn – the home of global beauty brands Lottie London, Skin Proud and of course, Ciaté London.
"At Brand Agency Ldn we are continuously looking for ways to improve our environmental footprint across all aspects of the business, from adjusting our supply chain and manufacturing process to sourcing sustainable packaging and component alternatives," said Brand Agency Ldn founder and CEO, Charlotte Knight.
"We are so proud to be partnering with Ecologi to be part of a collective action to support the climate crisis through climate contribution. Through our partnership it allows us to ensure that the carbon footprint output of our workforce is compensated in our journey."
"At Brand Agency Ldn it’s important that we take action on climate crisis and continue our journey and share this with our workforce, partners and customers with a continued focus on sustainability and social causes," said Knight.
MECCA extends its resort offering
MECCA Brands has opened its second resort concept store in Victoria’s coastal town of Sorrento on the iconic Mornington Peninsula.
The opening of MECCA Sorrento follows the success of the MECCA Noosa resort store, which opened in April earlier this year.
Driving the future of beauty and experiential retailing, the 307-square-metre destination will be the region’s first MECCA store located on Ocean Beach Rd and will be filled to the brim with the best in global beauty.
Featuring over 80 of MECCA’s blockbuster beauty brands, makeup lovers can pick up cult-classics from NARS, Hourglass, Urban Decay and Laura Mercier; skincare fanatics on the hunt for the latest glow-givers can discover a compelling line-up from Drunk Elephant, Tatcha, Summer Fridays and Glow Recipe and a spectacular fragrance offering with the most sought-after scents from global perfumeries including Byredo, Diptyque and Maison Francis Kurkdjian.
Extending the retail experience beyond product, customers will have access to a dedicated perfumeria, two private skin suites, and eight dedicated service chairs, offering a range of different services from facials to makeup applications and fragrance consultations.
"It brings us so much joy to see the delight our customers have had with our Noosa store. This was our first attempt at launching something completely different and new, and it exceeded all expectations," said MECCA’s chief new concepts and services officer, Maria Tsaousis.
"We are so excited to bring this same vision to Sorrento, which is undoubtedly Victoria’s most popular coastal town filled with social moments and celebrations all year round."
"We want MECCA Sorrento to be the ultimate beauty destination for customers to grab their favourite product on the go, find the perfect gift for a loved one and get party-ready with our exclusive bespoke services," said Tsaousis.
The opening of MECCA’s new Sorrento location will be the retailer’s 108th in Australia and New Zealand. MECCA Sorrento is now open and is located at 57-59 Ocean Beach Road, Sorrento, VIC 3943.
The latest skincare product Hailey Bieber is loving
Hailey Bieber is the latest celebrity to join the ever growing base of Weleda Skin Food fans. In her latest TikTok, already seen by 4.2 million people, Hailey is seen applying Skin Food onto ‘dry spots’ for an extra glassy sheen in her final skin prep routine.
“I’ve had a lot of makeup artists use this on me, I love it,” she said. “The Weleda Skin Food, I use like the tiniest bit. I feel like it does the trick that I am wanting of just adding a little bit more hydration and sheen in the areas where I want it.”
One Skin Food product is sold every five seconds around the world and TikTok followers predict with Hailey's endorsement the product could sell out.
