- Brand Information
Latest NewsBrands
innisfree launches new Brightening Pore line
innisfree has today launched its new Brightening Pore line, which is a collection that is formulated to create a brighter, more flawless complexion. The products contain jeju hallabong peel extract and three vitamin derivatives (B3, C, and B5), which address visible blemishes, hidden dark spots and pores.
The line consists of six products tailored for different skincare steps, including Brightening Pore Skin, Serum, Spot Treatment, Priming Cream, Sleeping Mask and Facial Cleanser, with each product boasting a non-sticky and refreshing finish.
Jurlique re-opens stores across Australia
Jurlique has now re-opened all of its 15 standalone stores across Australia for retail sales trade. Jurlique’s 12 Spa and Treatment spaces will be reopened nationally by June 9 2020, in line with the Australian Government’s timeframe regulations.
With the health, safety and wellbeing of staff and customers paramount, the brand has taken its lead from the Australian Government and has adapted its approach to retail accordingly. It has implemented strict hygiene practices to ensure a safe environment in store, which include:
- Social distancing measures and monitoring, including maximum customer limits in each store.
- Stickers identifying where customers must stand throughout each store.
- Multiple sanitisation stations in each store, including at entry.
- Cleaning and sanitising stores regularly, including EFTPOS machines, iPads and other high touch areas of the store.
- Removing all testers from the shelves.
- Only accepting contactless payments.
Jurlique’s marketing director, Siobhan Fildes, said of the changes: “Like all businesses locally and globally, we have had to act quickly and efficiently to adapt to the unknown, reviewing both our bricks and mortar and online service offerings to ensure we are providing our customers a range of options at the high level of service they expect from us at all times. We feel confident that now is the time to be re-opening our retail stores, but we want to remind customers they have many options, and can easily shop online with new onsite services, such as Live Chat and online skincare consultations."
Nude by Nature encourages Aussies to support local brands
Nude by Nature, a proudly Australian owned and operated brand, is encouraging everyone to support their favourite Australian brands during these unprecedented times, saying that by doing so "we are all supporting our local communities and economy."
The brand is now more than ever committed to delivering natural, cruelty-free makeup. Nude by Nature products are made with 100% natural ingredients, including some native to Australia, such as kakadu plum (with the world’s highest concentration of natural vitamin C), lilly pilly to strengthen and defend, and cehami extract to repair and renew.
Nude by Nature products are filled with nature’s most powerful ingredients and formulated without unnecessary chemicals, synthetic ingredients or the preservatives often found in cosmetics.
Related Brands
Ardell Naked Range now available in Mecca
Ardell’s Naked Lashes range is now available online at Mecca.
Since launching, the range has been a huge hit with influencers and makeup artists. The barely-there, natural looking lash styles help to enhance and blend seamlessly with your natural lashes.
The Naked range features the famous invisiband technology for a comfortable and undetectable look.
View the Ardell listing here.
Ella Baché re-opens stores across Australia
Ella Baché is excited to announce it has re-opened salons across Australia for retail sales, and salons across Queensland for treatments.
According to Ella Baché CEO, Pippa Hallas, with the changing nature of COVID-19, the brand is implementing recommendations from the Australian Government Department of Health to ensure the health and wellbeing of its staff and customers.
“Ella Baché are committed to welcoming back clients into our salons, ensuring they feel safe, respected and receive a positive salon experience,” Hallas said. “We pride ourselves on always ensuring the most hygienic practices are upheld throughout our salons, treatment rooms and offices. To ensure the health and wellbeing of our clients and staff we have also implemented strict practices to ensure that your treatments are always delivered in safe and hygiene environments by our expert therapists.”
Some of the new rules include changes to salon entrances, physical distancing, hygiene measures, cleaning and disinfecting, and client treatment booking management.
Related Brands
Aussie skincare brand supports COVID-19 research
Hearing of RBWH Foundation’s research, led by consultant professor David Paterson to discover a viable treatment for COVID-19, Terri Vinson, cosmetic chemist, immunology graduate and founder of Synergie Skin, sought to innovate and support the research.
By swiftly switching up her business’ focus to the creation of a hospital grade hand and surface sanitiser spray at the beginning of the crisis, not only is she sharing some of the proceeds with RBWH Foundation, but also reassuring Australians by providing a product that can protect properly against COVID-19.
“Being an immunology graduate, I am dedicated to supporting Australian scientific research in disease control,” Vinson said. “The COVID-19 pandemic presents scientists with possibly the greatest challenge of our time. I am committed to pledging five per cent of all Synergie Skin Sanitiser Spray sales to the RBWH Foundation’s Coronavirus Action Fund for this important research."
RBWH Foundation CEO, Simone Garske, said it was commendable to see Australian companies joining the race against COVID-19. Donations to the RBWH Foundation’s Coronavirus Action Fund will ensure researchers can fast track vital healthcare projects.
LipMD's worldwide success
LipMD kits, the popular dual action lip-enhancing must-have, are currently sold out worldwide.
The brand is now taking pre-orders. Find out more information on the brand listing, here.
LUSH re-opens retail stores
LUSH is delighted to announce it is re-opening its retail stores, following recent changes to alert levels regarding COVID-19.
"We are so pleased to be welcoming everyone back into our shops,” LUSH retail director, Claire Constantine, said. “Customers were familiar with our unique, award winning customer service, so we hope they will bear with us as we find new ways to serve them during these unusual, socially distanced times".
However, shopping with LUSH in-store will now be a little different, with the safety of the brand’s staff and customers being number one priority. Here are the changes:
- There will be a limit to how many people can be in stores at one time, so it may take staff a little longer to serve than usual.
- Most staff will be behind the counter, other than those on cleaning duties.
- All testers have been removed and there will be no product demos.
- There will be plenty of free warm water and soap for customers to wash their hands on arrival into the store, and before leaving if they wish.
- Staff are still eager and willing to help, and will do so from a safe distance.
- Customers can download the App, Lush Labs. The Lush Lens feature lets people scan products to see information and product demos.
- There are currently delays across LUSH’s delivery partner network, which means the Fresh Face Masks will not be sold in stores, until LUSH is confident they’ll arrive in store as fresh as possible.
To find our more, visit au.lush.com/safety.
Dermalogica’s Clean Touch Certification
Dermalogica is excited to announce its new Clean Touch Certification, 12 safety standards developed for skin therapists in partnership with an epidemiologist, skin care professionals and doctors, is now available in Australia.
Dermalogica takes the lead, boldly announcing new measures to help salon owners and professional skin therapists feel safe to reopen their businesses when the time is right.
The online course is open to any skin therapist (not just those who work in an authorised Dermalogica salon) for enhanced service safety as well as some best practices to implement in your business. It is encouraging all salon owners and skin therapists to take the course now while they have a little more time on their hands so they can be fully prepared when the time comes to reopen.
To get Clean Touch Certified, click here.
Related Brands
PR changes at Total Beauty Network
Viv Foulsum has rejoined the TBN team as global communications and PR manager.
"In the face of all the challenges of COVID19, I’m so happy to be back with my TBN family, working to update everyone on our exciting cruelty-free and vegan beauty and lifestyle initiatives as well as re-connecting with fellow beauty-lovers from all over," Foulsum told BD.
Foulsum is the key contact for any PR enquiries related to TBN's portfolio of brands including Raww, Colour by TBN, INIKA Organic and DB Cosmetics. Contact her at: viv.foulsum@tbn.com.au.