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Beiersdorf announces new partnership
Today Beiersdorf Australia – manufacturer of NIVEA and Elastoplast products – has announced its official partnership with Foodbank Australia, the country’s largest food and grocery relief organisation.
In 2020, Beiersdorf Australia has donated hundreds of thousands of products to Foodbank Australia, locally driving its ‘Care Beyond Skin’ program. The most recent donation, just this month, is of over 50,000 personal care items, including hand sanitisers which will be distributed to those in need in Victoria.
Beiersdorf Australia managing director, Clynton Bartholomeusz, said, “For nearly 140 years, we at Beiersdorf have had ‘care’ at the heart of everything we do. Our purpose, Care Beyond Skin, not only expresses our passion for skincare, but it embodies our commitment to also caring for people and communities in need. That is why we are so pleased to become an official national donor with Foodbank Australia and support the important work they do.”
This is not the first time Beiersdorf and Foodbank have joined forces. During this year’s bushfire crisis, Beiersdorf donated thousands of products including Elastoplast essentials and NIVEA sun care.
Cult beauty brand sees record sales growth
Throughout time, beloved skincare brand, Palmer’s, has always been there for Aussies everywhere, from moments of dry skin to pregnancy stretchmarks. With the cult brand proving its worth during the times that matter most, it is only expected that Palmer’s is still talked about by consumers even after all these years.
Palmer’s has been a leader in natural-based, treatment-oriented beauty products for over 175 years. Sold in over 100 countries worldwide, it has prided itself on products that are trusted and passed down from generation to generation. Recent sales statistics from Palmer’s show that the brand is continuously growing in consumer popularity and continues to pave the path to success with its key retailers year after year.
Palmer’s Cocoa Butter Range of Lotions and Body Oils have experienced significant growth of over 19.5% moving annual total to July 5th, 2020* and over 14.4% for the latest Quarter* (*Source IRI Aztec). These figures are well ahead of the Total Hand & Body Segment result across all Major Grocery & Pharmacy Markets. Clearly Palmer’s is currently front of mind when it comes to skincare product choice, and with half the year still to go, Palmer’s predicts its growth with trusted retailers will continue to improve.
The heritage brand that has continued to meet consumer demands throughout the decades is seeing this loyalty returned by its customers in sales, with the data speaking for itself. Palmer’s Cocoa Butter Hand Cream Sales have also recorded outstanding sales growth of over 29.4% MAT* and over 34% for the Quarter*, again across all Major Grocery & Pharmacy Markets.
"Our brand growth and successes with our key retailers have highlighted Palmer’s long-standing presence within the beauty industry," said Palmer’s digital manager, Emma Clark.
"Palmer’s is thrilled that products continue to have an impact in the beauty industry, and we are able to accomplish such growth in the first half of 2020. Our mission is to continue providing consumers and retailers with high quality, low costing, natural products that can tackle any beauty aspect.”
To view the Palmer's listing and hi-res images, click here. Or for further information please contact Karisma Broota: karisma@polkadotcommunications.com.au.
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New DMK brand ambassadors
DMK is excited to share its latest list of brand ambassadors.
Newly signed ambassadors are:
Kate Wasley, model - Instagram: @katewas_
Jemma Rubach, model - Instagram: @j.rupach
Current brand ambassadors with DMK:
Lisa Wilkinson, TV personality
Dominque Toullec, Model and PT
Georgia Gibbs, model
Bronte and Matt Groote, TV and radio personalities
Martha Kalifatidis, TV personality, MAFS
For further details, contact Anna Flanagan: pr@dmkskin.com.au
ELEVEN Australia’s hero treatment gets fresh new look
ELEVEN Australia has partnered with emerging collage artist, Maximillian Malone, for a series of prints. The Melbourne-based collage master has created three pieces named WARMTH, ENERGY and LIGHT, and has wrapped them around a supersized, limited-edition version of ELEVEN’s holy grail hair product, MIRACLE HAIR TREATMENT.
Implementing his signature vibrant, high contrast and highly saturated cut-out visuals, each print is made up of individually ‘cut and pasted’ sections of existing art, upcycled to create magical new one-off pieces.
Originally housed in a 125mL bottle, MIRACLE HAIR TREATMENT has been beautifully designed into a limited-edition 175mL bottle for the collaboration. This treatment is the ultimate hair prep product that delivers eleven nourishing benefits to tame flyaways and protect hair from the elements. It is formulated with native Australian desert lime, wattle seed and desert peach to keep hair strong and silky smooth.
“The inspiration behind the collaboration with ELEVEN Australia came from wanting to create something intriguing and positive and when I thought about the type of pieces I wanted to bring to life, I was flooded with inspiration from ENERGY, WARMTH and LIGHT,” Malone said. “It was an exciting challenge to create three different collages, that still felt cohesive and part of a family and I really feel these three elements work beautifully together."
ELEVEN Australia X Maximillian Malone Miracle Hair Treatment Collection will be available in salons nationally from September for $29.95 each.
The Beauty Fridge teams up with Bellabox
The Beauty Fridge is excited to announce for a limited time it is collaborating with Bellabox, giving away a free box with five beauty samples with every fridge purchase.
"We are thrilled to partner up with another Australian brand, Bellabox for this exclusive gift with purchase offer," the brand shared with BD.
"This initiative has been by far our most successful collaboration to date as we have seen such great results since and their brand is very much aligned to ours."
For more The Beauty Fridge news and to download hi-res images, click here.
Afterpay’s two-day shopping extravaganza returns
Leading buy now pay later platform, Afterpay, recently announced its highly-anticipated Afterpay Day Sales are returning to Australia this week.
The unmissable two-day shopping event, which kicks off at 8am on Thursday August 20, will let shoppers take advantage of thousands of in-store and online deals, up to 70% off, across fashion, homewares, tech, luxury brands and more.
Some of the best Afterpay Day deals on offer include discounts across the following brands: L'Oréal, Maybelline, Bondi Sands, Oil Garden, Mermaid Hair, Aveda, The Beauty Chef, Bobbi Brown, Clinique, In Essence, Innoxa, Jo Malone London, La Mer, MAC Cosmetics, Shaver Shop and HiSmile.
For a full list of deals and details, head to www.afterpay.com.au or the Afterpay app to browse the in-store and online deals.
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NYX Professional Makeup shares exciting announcement
The NYX Professional Makeup team is proud to announce its partnership with POOF DOOF, 'a Gay club for all,' as its official cosmetics partner.
"We're so excited to collaborate with the team and their community as this aligns perfectly with our brand vision of celebrating inclusivity and creativity in all of its forms," the brand said.
Over the past few months POOF DOOF has moved online with 'POOF DOOF DIRECT' streaming every Saturday night to keep the party pumping - through lockdown and beyond.
You can join the party at www.facebook.com/poofdoof/live or www.twitch.tv/clubpoofdoof Saturday nights at 9pm AEST for a virtual boogie.
Look out for makeup tips and tricks, straight from the NYX Professional Makeup Powder Room.
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Scott Cornwall expands into Woolworths
Three of Scott Cornwall products (Decolour Remover, Decolour Stripper and Iced Platinum) will be stocked in Woolworths from September.
“We are delighted to announce that the three key products from the Scott Cornwall range will be available for purchase at Woolworths," said Polished Brands director, Melissa Konishi.
"This offers consumers a convenient solution now that the hair salons are closed. Solving issues such as brassiness or even removing any unwanted colour or reversing any at home colouring disasters."
View the brand listing here to download hi-res images.
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Herbal Essences fights to save endangered plants
Known for delivering plant power in every shower, Herbal Essences has announced its partnership with the Royal Botanic Gardens, Kew’s Millennium Seed Bank.
Off the back of a devastating bushfire season, which saw Australian ecosystems fall under threat, Herbal Essences has joined forces with the world’s leading botanical institution to protect 20 plant species this year. With over 1,000 native species now in danger of becoming extinct, Kew and Herbal Essences have made it their mission to collect and protect native seeds in Kew’s Millennium Seed Bank, the largest and most diverse in the world.
Not only does the #Save20in2020 initiative aim to protect endangered plants, but it also raises awareness of the global threat to plant biodiversity. It will help safeguard 20 threatened wild plant species across Australia and New Zealand from extinction, including Thelymitrinae, Rutaceae and Verticordia Nitens.
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L'OCCITANE commit to help plant 1 million trees around Australia
As part of its global commitment to help regenerate Australia post bushfires, iconic French beauty brand, L’OCCITANE Australia has partnered with the charity partner for Australia’s National Parks, the Foundation for National Parks & Wildlife (FNPW), to restore natural habitats, native vegetation and support wildlife rehabilitation efforts across Australia.
Funded by the L’OCCITANE Ecosystem Restoration Fund created in early 2020 by the L’OCCITANE Group to support ecosystems that are severely affected by natural disasters such as the devastating fires in Australia, $228,000* will be donated to FNPW as part of an initial two-year commitment. These funds will be dedicated to planting seedlings in bushfire recovery nurseries in affected areas around Australia; with the goal to plant one million trees over the next five years.
This announcement comes just in time for National Tree Day on Sunday August 2, which calls for all Australians to give back to their community by planting trees and shrubs to improve the natural environment.
“Having first arrived in Australia just 6 months before the bushfires, I was saddened by the devastation they caused to the landscapes, wildlife and communities around the country. As a brand originated from nature and the use of botanical ingredients, it has long been a commitment of ours to respect and support biodiversity and so we are thrilled to be able to support the Foundation for National Parks & Wildlife in its mission of planting one million trees around Australia," said L’OCCITANE Australia managing director, Pierre-Emmanuel Joffre.
*This amount is based on current exchange rates of a set €75,000 per annum donation over the two-year commitment from the L’OCCITANE group. The $AUD amount is subject to variance based on the exchange rate at the time of donation.