With Who What Wear, Byrdie and MyDomaine launching in Australia in the coming months, Allure Media is thrilled to introduce the teams behind the three sites.
Continuing in her role as group publisher across the sites will be Alison Rice, with Lisa Patulny taking up the position of beauty editor at Byrdie, Lauren Powell the lifestyle editor at MyDomaine, Amanda Stavropoulos the fashion editor at Who What Wear, and Anna Hecek the social media editor across all three sites.
“The recruitment journey has been a fantastic, eye-opening experience. There’s a lot of strong talent in this country and it probably comes as no surprise there was a lot of interest in these roles,” says Rice.
“At Allure Media, our global brands speak to digital millennials who are defining a new generation. And that’s the team we’ve hired to launch these incredible sites – the new breed.”
The team has broad experience across premium editorial, social strategy, digital marketing, native advertising, design and branding, media buying and more.
Patulny has six years’ experience working in publishing, with beauty roles at SHOP Til You Drop and FAMOUS. Powell has previously worked at Cosmopolitan magazine and Madison, while Stavropoulos has also come from a magazine background, having held roles at NW magazine and SHOP Til You Drop in the past.
WhoWhatWear.com was launched by two former Elle magazine editors, Katherine Power and Hillary Kerr, in Los Angeles in 2006. The launch of Who What Wear, Byrdie and MyDomaine Australia will add to Allure Media’s list of current titles, which include POPSUGAR, ShopStyle, Business Insider, Gizmodo, Lifehacker and Kotaku.
