Beauty distribution powerhouse, LUXASIA, has appointed luxury communications agency, MAXMEDIALAB, as the agency of record for Dolce&Gabbana Beauty’s publicity and talent campaigns across its fragrance and beauty categories in the Australasian market.
This appointment sees an expansion of the agency’s existing work with Dolce&Gabbana Beauty, having already executed a number of out of home media and digital creator campaigns in 2023 for key launches, including Q by DOLCE&GABBANA, K by DOLCE&GABBANA and the brand’s blockbuster launch, Devotion by Dolce&Gabbana.
"MAXMEDIALAB could not be prouder to represent one of the most premium brands in LUXASIA’s distribution portfolio, Dolce&Gabbana Beauty, for publicity and talent in the Australasian market," said Lynette Phillips, CEO and founder of the MAX NETWORK, which encompasses MAXMEDIALAB, MAXCONNECTORS and MAXCo.LAB.
"Dolce&Gabbana is a perfect fit for our portfolio of luxury and premium brands and a valued expansion of our deep partnership with LUXASIA and their group of prestigious brands."
As part of this expanded scope of work for the agency, MAXMEDIALAB will collaborate closely with LUXASIA to lead the earned media and communications strategies for Dolce&Gabbana Beauty in the Australasian market, alongside continued focus on media and digital creator campaigns, effective from February 2024 onward.
"Dolce&Gabbana Beauty is a brand we are incredibly passionate in, and one we believe has enormous growth potential in the Australasian market," shared Nicholas Gorick, managing director of LUXASIA.
"Expanding our partnership with MAXMEDIALAB for Dolce&Gabbana Beauty is the perfect way for us to ensure the brand is positioned to capitalise on this exciting momentum into 2024."
For further information, imagery or media requests, please contact:
Jake Halpin – MAXMEDIALAB communications director:
JHalpin@maxmedialab.com.au
Emily Pruessner – MAXMEDIALAB publicist:
EPruessner@maxmedialab.com.au
Image source: Supplied
