She’s been the group account director and senior publicist at ARC Factory for the past nine years, and now Rose Marie Pengelly is branching out into the world of online with the launch of fashion-led wellbeing website - Modus Liberty.
With a desire to make the wellness category “sexier”, Modus Liberty features wellness-themed editorial content as well as shoppable items spanning far and wide - think everything from Target to Net-A-Porter and About Life to Fitness First. “Everything goes back to shopping and product,” explains Pengelly.
The site is targeted towards women wanting to share their journey into wellness, with an aim to help Australian women achieve freedom, happiness and Zen in their everyday lives.
“We are targeting women who appreciate fashion, want to know more about health and wellbeing, and who want to feel empowered. It is important for us to tell these stories, putting faces, names and backgrounds to everyday, real women,” says Pengelly.
Current content on the site includes exclusive photo shoots and interviews with inspirational and influential women including Barre Body’s Emma Seibold, jewellery designer Elke Kramer, Showpo CEO Jane Lu, and Watson x Watson fashion designer Liberty Watson.
