After learning in April WhoWhatWear.com, Byrdie.com and MyDomaine.com were making their way to Australia, Allure Media is thrilled to reveal it has this week launched local versions of the three sites.
The Australian launch marks the first overseas expansion for Clique Media, the LA-based content and tech company behind WhoWhatWear.com, Byrdie.com and MyDomaine.com. Local versions of the sites feature premium and original style and shopping content.
“It’s no secret this is a game-changer at the premium end of women’s lifestyle publishing. Australians are now officially in the clique!” says Allure Media group publisher Alison Rice.
The launch week sees the three sites feature exclusive fashion, beauty and lifestyle shoots with actress Claire Holt, model Bridget Malcolm and influencers including Sara Donaldson and Jason Grant.
Local launch contributors include Eleanor Pendleton, Jess Hart, The Grace Tales’ Georgie Abay and Sibella Court, alongside international contributing editors Rosie Huntington-Whiteley, Lauren Conrad, and Jessica Alba.
