It’s the company’s fifth biggest market, and now International is looking to make a bigger mark on the Australian beauty scene. This week, The Body Shop International completed the deal to acquire the assets of Adidem Pty Limited, the company operating The Body Shop Australia since 1983.
Over the last 32 years, head franchisee Graeme Wise has built up the business in Australia to the point where it is renowned for its excellence in service and strong brand values. The acquisition will see The Body Shop Australia move from a franchise operation to a company-owned market.
"In transferring ownership of the business to The Body Shop International, I am pleased that the future of the business will be in the best possible hands," says Wise.
The Body Shop chairman and CEO Jeremy Schwartz adds: "I am delighted to welcome the talented teams in Australia who have contributed to build a successful business in this strategic market. I am very much looking forward to working with them and pursuing the development of The Body Shop values, culture and business in Australia."
