A popular free read for commuters catching trains of an afternoon, mX newspaper is set to become a thing of the past, with News Corp Australia announcing they will no longer be printing it due to the large amount of people switching to mobile to stay informed.
The last edition will be published on June 12, with 30 full-time staff being redeployed by the publisher wherever possible.
“It is always disappointing to see a publication close, but after thorough view of mX’s commercial prospects, it is clear this is the right decision," News Corp CEO Julian Clarke stated in an email to staff.
"mX has, since its inception in Melbourne in 2001, served a young commuter audience well with its fresh and innovative style. Nevertheless, that audience’s swift shift to mobile information and entertainment has made this decision inevitable. Obviously news.com.au and our masthead websites are well used by the commuter audience."
A spokesman from News Corp told Mumbrella: “News confirms the closure of mX in Sydney, Melbourne and Brisbane. The decision is a reflection of the changing reading habits of commuters who now turn to their mobile phones and tablets on their way to and from work.”
The last two years has seen the Sydney edition of mX drop by 21 per cent, the Melbourne edition by 18.3 per cent, and Brisbane by 19.8 per cent.
