Cosmopolitan magazine is extending beyond its pages and into the real world with the launch of its first fragrance.
The leading young women’s magazine worldwide and best-selling title in its category, Cosmopolitan is currently published in 79 countries globally in 32 different languages, and reaches 100 million readers.
As a result of its continued popularity among the fairer sex, Cosmopolitan the Fragrance will be launched in early September. Initially rolled out in Boots Chemists in the UK, the scent will then go on to launch in other countries around the world, with plans to be in Australia by the end of the year.
Group publishing director of Cosmopolitan Greg Witham says: “This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand.”
He continues the fragrance is the first step in crafting a Cosmopolitan lifestyle brand: “We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way.”
Vice president of licensing at IMG Matthew Primack adds: “Cosmopolitan’s global appeal holds an understandable attraction for potential licensees and we are looking forward to working with them to expand the brand even further in the coming months.”
