Hunting down the perfect foundation is like trying to find the perfect pair of jeans - overwhelming, daunting and time-consuming, but so worth it in the end. But now, Priceline Pharmacy is getting rid of the pain that comes before the pleasure by helping consumers to find their ideal foundation match with the click of a button.
It is taking the guesswork out of sifting through hundreds of shades, brands and formulations with the Priceline Pharmacy Foundation Finder - a non-invasive device that identifies the right foundation for a specific consumer in a matter of seconds.
The technology is an Australian first, and the device takes 27 photos of the face in three quick snapshots. The dominant colours in the images are then identified and matched up with the right shade from the 650 stocked at Priceline Pharmacy. It also finds the closest match in different formulas - catering for everything from a mineral powder foundation to a matte finish.
“The Priceline Pharmacy Foundation Finder is an innovative diagnostic tool and I’m excited that Priceline Pharmacy is the first retailer to bring this technology to the Australian market,” says Priceline Pharmacy cosmetics buyer Emma Hogan.
“This service will enable customers to find their perfect foundation match across all of the brands and shades we stock. With more than 650 foundation shades across 26 brands, and guidance from our fully trained beauty advisors, our customers can be sure they have the right foundation shade at the right price.”
Hitting stores late this month, the service will be offered by trained beauty advisors.
