It hasn’t even launched, but new beauty and fashion site ninemsn Honey is already bringing in the big wins, with news it is set to be the official digital media partner for Mercedes-Benz Fashion Week Australia.
Launching April 1, Honey is a boutique digital destination offering style-conscious women practical advice on fashion and beauty. The site will live stream the entire MBFWA event from April 12 to 16, and include video-on-demand for each show as well as backstage and designer interviews.
“We are delighted to be partnering with IMG as the official digital media partner of Mercedes-Benz Fashion Week Australia. The synergy between the event and ninemsn Honey works incredibly well, the perfect match for our audience and advertisers as we provide the opportunity to be associated with exclusive content from this celebrated event, in Australia’s newest fashion home,” says Mi9 commercial director Steve Geelan.
Discussing the launch of Honey, ninemsn editor in chief and publisher Hal Crawford says: “This is one of the most exciting things we've ever done – creating a fashion and beauty site from scratch. We’re seeing ninemsn Honey as the accessible, useful alternative, between a high-end fashion magazine and a fashion blog. It’s smart and beautiful and it’s relevant to a lot of Australian women.”
The launch of Honey is part of the revamp of ninemsn’s lifestyle section, which will also include Coach - a diet and fitness destination, and Pickle - a viral news magazine site.
