Having lent her face to the likes of Dior, Burberry and Rimmel, Kate Moss is no stranger to beauty campaigns. Now, the supermodel is turning her attention to the Asian market, signing a multiyear contract with Japanese cosmetics giant KOSÉ.
The brand's highest-profile ad campaign to date, KOSÉ hopes Moss will increase its appeal in international markets. While the brand offers everything from drugstore to prestige lines, Moss will be the face of their most luxurious offering - Cosme DECORTÉ
Cosme DECORTÉ is a high-tech skincare and cosmetics brand renowned for its moisturisers, essences and serums. This year marks its 45th year in production.
"During the DECORTÉ brand’s long history, we have established a strong bond and trust with women of Asia based on our innovative and superior formulations. As DECORTÉ starts a new chapter, we are pleased to work with the globally recognised and revered Kate Moss. It’s the perfect pairing," says KOSÉ CEO Kazutoshi Kobayashi.
The print ad campaign was shot by Mario Testino, with a video for the brand set for release in August.
