Global pop sensation, Tate McRae has been named the newest face of Neutrogena.
The announcement marks the debut campaign under Neutrogena’s bold new global positioning, ‘Beauty to a Science,’ which exemplifies the brand’s 90-year history of developing advanced clinical science while designing incredible product experiences.
"I’m thrilled to partner with Neutrogena – a brand I’ve trusted since I was young," said McRae.
Neutrogena’s new campaign highlights products from its award-winning Hydro Boost range, including the Water Gel.
This commemorates Hydro Boost’s 10th anniversary as one of the brand’s top-selling facial moisturisers. On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide.
"What I love about this campaign is how real it feels. We’ve all been there – those moments where your brain just won’t stop spiralling, and the last thing you need is the overthinking messing up your skin," said McRae.
"That’s why I’m obsessed with Hydro Boost. It keeps my skin hydrated and is the perfect reminder that skincare doesn’t have to be complicated to work."
In the upcoming campaign, McRae stars alongside Neutrogena global innovation partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect skin.
"By featuring Tate and her infectious energy, alongside Dr. Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation," said Andrew Stanleick, Kenvue’s president of skin health and beauty in North America, Europe, Middle East, and Africa.
"With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day."
As a Neutrogena global ambassador, McRae will be featured in marketing initiatives across multiple platforms, including social, digital, point of sale, and will also integrate the brand into her own future projects.
You can find the Neutrogena product range and download hi-res imagery for editorial inclusions, here.
Image credit: Supplied
