Even Instagram has acknowledged that former Lucky editor-in-chief Eva Chen is the undisputed queen of the social media app, offering her a position as its head of fashion.
The magazine editor has a carefully curated flow of 7,000 images and boasts 398,000 followers, making her the perfect candidate for the newly created position. Details for the role are not available at present, but will involve Chen developing fashion partnerships for the social media platform.
A spokesperson from the brand says of Chen’s appointment: "Eva understands all sides of the fashion community - from the craft of couture to street style, style icons to aspiring models, and storied fashion houses to emerging designers. She will continue our work to be the best possible partner to everyone in the fashion community, and will start later this month in our NYC office.”
Chen comments: “Beyond excited to announce that I'll be joining the brilliant team at Instagram as head of fashion partnerships! Having an editorial eye and ability to curate will be important. It's a partnerships role, but it's not unlike my role as an editor.”
