Knowing the power of connecting with influencers, ’ latest product launch sees the brand calling on four successful Instagrammers to create how-to videos housed on the Eye of Horus website and YouTube channel.
Hailing from Byron Bay, Eye of Horus has used four local Instagram success stories to film videos demonstrating how to apply each of the four products found in the Goddess Look Boxes. Influencers involved include Cartia Mallan (258,000 followers), Olive Cooke (101,000 followers), Emily Gurr (76,800 followers) and Amanda Gylling (13,100 followers).
"Each look has a how-to video with high profile bloggers/instagrammers – @cartiamallan, @olivecooke, @emmgurr, and @amandagylling – who have a total of nearly half a million Instagram followers," says Eye of Horus' Cait Provan.
Image: Instagram.com/cartiamallan
