YSL Beauty has proudly declared it is “changing the Instagram game” with its latest digital development – the release of an Instagram magazine.
Named Dare & Stage, the development intends to amuse and inspire followers with a collaborative effort from bloggers, photographers, muses, writers and artists. Divided into segments including stories, voices and columns, YSL has dubbed it a “very sociable beauty network”, with traditional magazine qualities such as a cover and an editor, as well as daily content.
YSL comments followers can “expect backstage scoops, tutorials on a loop, brand new rules, product revelations, and rock quotes” all on the @yslbeauty account.
The weekly themed magazine is shoppable through a Like2Buy function, and is split into two distinct feeds – ‘le flux’ for continual beauty products, and ‘le stock’ for standout beauty stories.
