This year has seen a big shift in brands focusing on environmental-mindfulness and businesses reevaluating how their practices are impacting the earth. From banning plastic beads in personal care to ethically resourcing ingredients, there are dozens doing their part to improve global wellbeing.
One such brand is Essano. In a move to reduce its carbon footprint and take action against plastic pollution, Essano has introduced Australasia’s first 100 per cent recycled shampoo and conditioner bottles.
The new bottles are made from rPET – a 100 per cent pre-used, recycled material from Australian kerb-side, that is alsoe completely recyclable, supporting the circular economy. To reaffirm its commitment, Essano has joined a Plastic Packaging Declaration alongside forward thinking companies who are locally and globally committed to converting to 100 per cent reusable, recyclable or compostable packaging by 2025 or earlier.
Mix Limited, Essano’s parent company, CEO Craig Langley said in a statement that the business is proud to be doing its bit to reduce plastic pollution: “Each year we will repurpose 56 tonnes of pre-used plastic collected from kerb-side and commercial recycling that may have otherwise ended up in landfill. This is just the first step of many and we will continue to investigate sustainable alternatives.”
In addition to this, Essano’s new bottles use 20 per cent less plastic than the category average. By reducing the plastic used per bottle, Essano will remove 14 tonnes of plastic from the environment every year.
