It’s already collaborated with the likes of Cacharel, Diesel, Maison Margiela and Viktor & Rolf, and now L’Oréal is turning things up a notch, with news it has signed a fragrance deal with luxury fashion house Proenza Schouler.
The collaboration will see the two work on the creation and development of a new line of fine fragrances, and it seems a match made in heaven for the inspirational fashion brand, which has strong links to modern art and youth culture.
“Proenza Schouler is one of the most inspiring brands in the fashion arena redefining what it means to be a modern woman today. They are a voice of a generation,” says L’Oréal Designer Brands Fragrances international general manager Nathalie Durán.
“The brand’s commitment to innovation, detail, beauty and craft mirror the very core values of L’Oréal Luxury Designer Brands Fragrances.”
