L’Oréal Paris has announced that actress, model and mother-of-three Elsa Pataky will be the face of its new haircare range, Botanicals Fresh Care.
The Spanish star and adopted Australian splits her time between Byron Bay and LA. She says of the appointment: “I love using this range of products – everything from the scent to how it makes my hair feel and the beautiful packaging."
L’Oréal Paris Marketing Director, Lauren Crawley said: “We are thrilled to have Elsa on board as the Botanicals ambassador to bring this beautiful new brand to Australia. She is natural, fresh, down to earth and perfectly embodies the Botanicals ethos."
Launching into stores in May, the range of products is made from natural botanical ingredients sourced from around the world. The formulations contain no parabens, silicone or colourants, and the eco-conscious packaging is recycled and recyclable after use.
