Over the past two and a half decades, M.A.C's VIVA GLAM lipstick has become a symbol of dedication to supporting people suffering with HIV and AIDS. This week, the brand is thrilled to celebrate the iconic product's 25th birthday.
In honour of the milestone, M.A.C has relaunched the original VIVA GLAM shade in limited edition packaging, that will be sold along with the VIVA GLAM II Lipstick and VIVA GLAM III Lipstick. Winnie Harlow has also joined in the celebrations, recreating the original campaign imagery starring RuPaul.
Since its launch in 1994, M.A.C Australia has raised almost $10 million which has been donated to local organisations that serve people living with or affected by HIV/AIDS. These include The Sydney Children’s Hospital, Positive Life NSW, Victorian AIDS Council, Bobby Goldsmith Fund and the Western Australian AIDS Council.
Reaffirming its commitment to the cause, M.A.C's fund will now expand its efforts to include donations toward equal rights for women, girls, and LGBTQ communities.
Since 1984, M·A·C and our amazing community of Artists have challenged norms, heralded diversity and pushed boundaries - the work that M·A·C VIVA GLAM has done is the global realization of that vision,” said M·A·C AIDS FUND global executive director & Estée Lauder Companies senior vice president, global corporate citizenship and sustainability, Nancy Mahon.
“We now have testing and treatment needed to end AIDS – now we need to address head on the inequities and stigma that prevent women, girls, and LGBTQ communities from seeking and staying in treatment. In 2019, M·A·C will further that vision by evolving an expanded mission that reflects the intersectional approach needed to end the epidemic.”
