Coty Inc. has announced it’s collaborating with the National Geographic Society, naming as a partner for the Pristine Seas program, an initiative that seeks to protect some of the last pristine spots of the ocean and to create marine-protected areas.
Terry Garcia, National Geographic’s executive vice president for mission programs says, The Pristine Seas program is an important effort to explore and document the last pristine places in our oceans. Coty and Davidoff Cool Water’s support of this project will help us achieve our ultimate goal of protecting the world’s oceans.”
To coincide with the campaign, American actor Paul Walker has been named the new face of the Davidoff Cool Water fragrance.
My first love, my first passion was the ocean, so I completely relate to the cause of the ocean protection,” Walker says. I am proud to be the face of a legendary fragrance that is willing to be active in the protection of the ocean.”
