SK-II – billion-dollar baby

Japanese beauty brand has become P&G’s first Asian home-grown brand to reach a billion dollars in sales and the first billion dollar brand in the P&G Prestige portfolio.

SK-II started from very humble beginnings over 30 years ago with just one product – SK-II Facial Treatment Essence,” says global SK-II general manager Parinda Hasdarngkul.

The brand is now an icon of the beauty industry. We are extremely proud of this significant milestone and we celebrate the success with all our external influencers and partners who have supported the brand over the years.”

SK-II was launched in Japan in 1980 and is currently sold in 13 markets around the globe including Japan, Australia, China, Korea, Taiwan, Hong Kong, Malaysia, Singapore, Thailand, Indonesia, USA, UK and Spain.