With her hair the envy of women across the globe, it was only going to be a matter of time before a hair company snapped up Lauren Conrad… and that time is now, with US John Frieda (John Frieda NZ) announcing it is teaming up with the TV personality, author and designer.
The ultimate blonde, Conrad is working with US John Frieda on their Keep Up with Your Blonde campaign, a program that aims to help blondes maintain their best colour with a regimen of expert care.
Conrad will be guest blogging on her favourite products and go-to summer hairstyles, as well as providing insider blonde tips on the KeepUpWithYourBlonde.com website and on the John Frieda Hair Care US website.
Being a blonde is a part of who I am. As someone who lives in California, it takes work to keep my colour light and bright. I use the Sheer Blonde collection because I know that from tone correcting to lightening to highlight enhancing, it will help me maintain the blonde I love,” says Conrad.
