The Pantene Beautiful Lengths program has received more than 4000 ponytail donations since launching in September last year, and now the hair care brand has begun to distribute the wigs made from the hair.
With the help of charity partner Look Good...Feel Better, the first 200 Pantene Beautiful Lengths wigs have started being rolled out to cancer patients in need.
To help celebrate, Pantene Pro-V held two Look Good...Feel Better workshops in Sydney and Brisbane to present the first 20 wigs to women who have lost their hair due to cancer treatment.
Hair donors including The Plastic Diaries editor Kimmi Nissen helped distribute the wigs at the workshops, while Pantene ambassadors Barney Martin and Zoë Foster were also in attendance, with Martin cutting and styling the wigs.
