It’s been a regular fixture in the lives of tweens for years, and now Dolly Doctor is set to give girls around the country easy access to information about the puberty blues with the new Dolly Doctor mobile app.
The app is based on the Dolly Doctor column found in DOLLY magazine - one of Australia’s longest-standing magazine advice columns.
Launched in partnership with , the Dolly Doctor mobile app delivers confidential, professional advice for teenage girls, covering sex, relationships, health and friendship.
“Dolly Doctor is a key part of the DOLLY brand and has remained a go-to authority figure for teenage girls for more than 50 years. It is one of the most popular elements of the magazine and the new app will make it more accessible than ever before,” says DOLLY editor-in-chief Lucy Cousins.
“Today’s youth are one of the hardest audience segments to connect with, but DOLLY remains a constant in the lives of thousands of teenage girls across Australia, with readers sending in hundreds of questions to Dolly Doctor every week. The app will allow us to respond to reader questions in a fast, easy-to-digest fashion, while making DOLLY an even bigger part of these girls’ lives.”
Bauer Media director of sales Tony Kendall adds: “Mobile remains one of the fastest-growing media platforms and a key part of any marketing strategy that is trying to connect a brand with the passions of today’s teenagers. The Dolly Doctor app provides advertisers with yet another channel to target this elusive demographic, backed by Bauer Media’s trusted and curated content.”
The app is available now from the Apple Store.
